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Crafting a Social Media Policy
The Challenge: Avoiding Social Media Nightmares
The 60 Second Solution: Five Tips for Creating a Sustainable Social Networking Policy
Has anyone in your company ever done any of the following?
Social media has become the most pervasive technology on the Internet. More than 300 million people are on Facebook. And 100 million have profiles on LinkedIn. In fact, just last month Facebook topped Google for total traffic.
Social media offers some amazing benefits in helping to build company brands, engage customers, provide service, and assist recruiting. Yet, the potential liabilities are just as amazing with the opportunity for defamation, discrimination, disclosure of trade secrets, and even illegal activity.
Yet despite the risks, less than half of employers have written a specific policy for their workers' online social networking activities. So where should you draw the line?
Here are five quick ideas for creating an effective social media policy:
To read more about this topic--
10 Must Haves for Your Social Media Policy
Plus a Real Example of One Company's Social Media Policy
http://mashable.com/2009/06/02/social-media-policy-musts/
Sources:
Connors, Gene. (February 2010) "10 Social Media Commandments for Employers." Workforce Management. Retrieved from http://www.workforce.com/archive/feature/27/02/75/index.php April 21, 2010.
Workforce Week. (December 2009) "Social Media, E-Mail Remain Challenging for Employers." Workforce Week. Retrieved from http://www.workforce.com/archive/article/26/88/79.php April 21, 2010.